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OKRs & Goals ​

WeDance uses OKRs (Objectives and Key Results) to align our team around ambitious goals and track meaningful progress. Our OKRs are set quarterly and reviewed monthly to ensure we're building toward our 20-year vision.

🎯 How We Use OKRs ​

Quarterly Cycle ​

  • Week 1-2: Draft OKRs based on annual strategy
  • Week 3: Team review and refinement
  • Week 4: Final OKRs published and communicated
  • Monthly: Progress reviews and adjustments
  • End of Quarter: Retrospective and scoring

OKR Principles ​

  • Ambitious but Achievable - Target 70-80% completion rate
  • Measurable - All key results have clear metrics
  • Aligned - Support company mission and annual goals
  • Transparent - Visible to entire team
  • Focused - Maximum 3-5 objectives per quarter

📊 Current Quarter: Q1 2024 ​

Company-Level OKRs ​

🚀 Objective 1: Establish WeDance as the #1 Platform for Social Dance Events ​

Why: Build critical mass in our core market segment

Key Results:

  • [ ] Launch in 3 new cities with 50+ events each (Berlin, Barcelona, Mexico City)
  • [ ] Achieve 10,000 monthly active event attendees
  • [ ] Reach 500 verified event organizers on platform
  • [ ] Maintain 4.5+ star rating in app stores

Progress: 25% complete | Owner: Growth Team

💰 Objective 2: Build Sustainable Revenue Foundation ​

Why: Validate our business model and achieve financial sustainability

Key Results:

  • [ ] Generate €25,000 monthly recurring revenue
  • [ ] Launch premium organizer features with 100+ subscribers
  • [ ] Complete 1,000 ticket transactions with <2% payment issues
  • [ ] Achieve 15% average commission rate on ticket sales

Progress: 40% complete | Owner: Business Team

🏗️ Objective 3: Scale Technical Infrastructure for Growth ​

Why: Prepare platform for 10x user growth

Key Results:

  • [ ] Reduce page load times to <2 seconds globally
  • [ ] Achieve 99.9% uptime with monitoring and alerts
  • [ ] Launch mobile app beta for iOS and Android
  • [ ] Implement automated testing covering 80% of core features

Progress: 60% complete | Owner: Engineering Team

🌍 Objective 4: Strengthen Community Trust and Safety ​

Why: Create safe, welcoming environment for all dancers

Key Results:

  • [ ] Implement user verification system with 80% adoption
  • [ ] Launch safety reporting with <24hr response time
  • [ ] Train 20 community moderators across different dance styles
  • [ ] Achieve <1% reported safety incidents per event

Progress: 15% complete | Owner: Community Team

📈 Annual Goals 2024 ​

Growth Targets ​

  • 50,000 registered users (currently: 12,000)
  • 5,000 events created (currently: 800)
  • 10 cities with active communities (currently: 4)
  • €200,000 annual revenue (currently: €45,000)

Product Milestones ​

  • Mobile app launch (Q2)
  • Partner matching features (Q2)
  • White-label solution beta (Q3)
  • Artist booking platform (Q4)

Team Goals ​

  • Grow to 12 team members (currently: 6)
  • Establish ambassador program in 10 cities
  • Launch quarterly community events
  • Open source core platform components

🏆 Previous Quarter Results ​

Q4 2023 Scorecard ​

✅ Objective: Launch Core Event Platform ​

  • KR1: 3 cities live ✅ 100% (Berlin, Vienna, Zurich)
  • KR2: 200 events created ✅ 120% (240 events)
  • KR3: 5,000 users registered ⚠️ 80% (4,000 users)
  • KR4: Payment system integrated ✅ 100%

Overall Score: 90% | Status: Exceeded expectations

✅ Objective: Build Founding Team ​

  • KR1: Hire lead developer ✅ 100%
  • KR2: Onboard community manager ✅ 100%
  • KR3: Establish advisory board ⚠️ 67% (2 of 3 advisors)
  • KR4: Define team processes ✅ 100%

Overall Score: 92% | Status: Strong execution

Key Learnings ​

  • User acquisition easier than expected in dance communities
  • Payment integration took longer than anticipated
  • Community-first approach drove organic growth
  • Need stronger focus on user retention metrics

📋 OKR Process & Templates ​

Setting Good OKRs ​

Objective Formula: Verb + What + Why

  • Example: "Establish WeDance as the leading platform for social dance events to create critical mass in our target market"

Key Result Formula: Metric + Target + Deadline

  • Example: "Increase monthly active users from 5,000 to 15,000 by end of Q1"

Monthly Review Template ​

markdown
## [Month] OKR Review

### Progress Summary

- Objective 1: [X]% complete
- Objective 2: [X]% complete
- Objective 3: [X]% complete

### Key Wins

- [Achievement 1]
- [Achievement 2]

### Challenges

- [Challenge 1 + mitigation]
- [Challenge 2 + mitigation]

### Next Month Focus

- [Priority 1]
- [Priority 2]

🔄 Continuous Improvement ​

OKR Health Metrics ​

  • On-track OKRs: 75% (target: 70%+)
  • Team engagement: 4.2/5 (target: 4.0+)
  • Review completion: 95% (target: 90%+)

Process Improvements ​

  • Q1 2024: Added monthly check-ins
  • Q4 2023: Simplified KR tracking
  • Q3 2023: Increased transparency

🤝 Contributing to OKRs ​

How to Propose OKRs ​

  1. Consider company strategy and quarterly themes
  2. Draft using our templates
  3. Get feedback from your team
  4. Submit for quarterly planning review

Questions About OKRs? ​

  • Slack: #okrs channel
  • Monthly: All-hands OKR review
  • Quarterly: Planning retrospectives

Remember: OKRs are meant to be ambitious and inspire great work. They're not performance reviews - they're north stars that guide our collective effort toward transforming the global dance community! 🌟

Updated monthly | Next review: [Date]