WeDance HQ

Appearance

WeDance Organization ​

1. Purpose ​

Dance communities face fragmented information scattered across private chats and closed groups, causing inefficient event organization and limiting participant involvement. This disorganization slows community growth and excludes potential members. Addressing this issue will foster inclusive participation, streamline event planning, and support the vibrant growth of global dance communities.

2. Core Values ​

Our core team values are Reliability, Empowerment, Collaboration. And we nurture them by doing the following activities: research and planning, providing tech and advice, and helping each other.

3. Legal Status and Ownership ​

  • Start as a freelancer+Gewerbe to validate and grow WeDance up to 70K EUR/year
  • Organized using Sociocracy 3.0 principles

4. Key Constraints ​

  • Need for critical mass before value creation
  • Data privacy and protection regulations
  • Initial capital limitations
  • Geographic and language barriers
  • Dance style-specific cultural norms

5. Key Deliverables ​

  1. Online Class Platform
  2. Event Ticketing Platform
    • Event discovery and promotion
    • Referrals (promoter) management
    • Class organization
    • Ticketing and attendance tracking
    • Organizer tools and analytics
    • Loyalty program
  3. Community Platform
    • Partner finding system
    • Community discussions
    • Knowledge sharing platform
  4. Booking Platform
    • Artist booking and promotion
    • Venue management
  5. CRM
  6. CMS
  7. Infrastructure
    • Core community engine
    • White-label solutions
    • Integration APIs
  8. Consulting
    • Branding
    • Digital Marketing (website, social media)

6. Customer Segment ​

Primary Users:

  1. Dancers seeking events, partners, and learning opportunities
  2. Event organizers needing promotion and management tools
  3. Artists offering performances
  4. Teachers offering classes
  5. Venue owners providing dance spaces
  6. Dance communities needing their own platform

Early Adopters:

  • Wannabe dance influencers
  • New dance studio venue owners
  • New teachers
  • Professional dance teachers in countries with low economy

7. Unique Value Proposition ​

  • Single platform for all dance-related activities
  • Style-specific features and communities
  • Trust-based partner finding
  • Transparent community governance
  • Open source with premium services
  • Cross-city connections within dance styles

8. Sales and Marketing Strategy ​

  1. Dance Style Focus
    • Target one style until critical mass
    • Partner with style leaders
    • Presence at major events
  2. Community Building
    • Ambassador program
    • Content creation support
    • Local meetups
    • Quarterly Connect
    • Hackathons
    • Ask Me Anything
    • Dance Conferences
  3. Growth Channels
    • Word of mouth within styles and businesses
    • Style-specific influencers
    • Educational content
    • Community success stories

9. Key Challenges ​

  1. Network Effect
    • Achieving critical mass per style
    • Balancing supply and demand
    • Cross-style expansion timing
  2. Trust Building
    • User verification
    • Safety protocols
    • Quality control
  3. Technical
    • Feature complexity
    • Scalability
    • Integration challenges

10. Key Partners ​

  • Payment processors
  • Dance event producers
  • Venue networks
  • Artist agencies
  • Technology partners
  • Open source contributors
  • Style-specific communities
  • Dance festivals
  • Shoes and dress sellers
  • Merchandise on demand
  • Wedding full planners
  • Corporate event planners
  • Bachelor party planners
  • Uni sport planners
  • Learn By Doing Academy

11. Cost Structure ​

Fixed Costs:

  • Salaries
  • Infrastructure (server, tools)
  • Core operations (tax, insurances)
  • Tax advisor

Variable Costs:

  • Payment processing
  • Marketing campaigns
  • Partner commissions (promoters and outreach)

12. Revenue Streams ​

  1. Event Services
    • Ticketing fees
    • Sponsored promotions
    • Management tools
    • Premium features
    • Website builder
  2. Artist Services
    • Booking fees
    • Sponsored promotions
    • Management tools
    • Premium features
    • Website builder
  3. Venue Services
    • Rental platform fees
    • Management tools
    • Premium features
  4. Dancer Services
    • Premium features
    • Advertising
  5. Platform Licensing
    • White-label solutions
    • Support contracts
  6. Consulting fees

13. Key Metrics ​

  1. Community Health
    • Active users per style
    • Event attendance
    • Partner matching success
    • Community satisfaction
  2. Business Performance
    • Revenue per stream
    • Customer acquisition cost
    • Lifetime value
    • Platform transaction volume
  3. Growth Indicators
    • New user registration
    • Style expansion
    • Feature adoption
    • Partner satisfaction

Based on the

S3 Organization Canvas